Monitoring your email campaigns can help you refine your strategy:
1. Open Rates: Track how many recipients open your emails. A low open rate may indicate a problem with your subject lines or sending times. 2. Click-Through Rates: Measure how many recipients click on links within your emails. This helps gauge the effectiveness of your content. 3. Conversion Rates: Track how many recipients take the desired action after clicking through, such as making a purchase or signing up for a webinar. 4. Unsubscribe Rates: Monitor the rate at which people unsubscribe. A high rate may suggest your content is not meeting audience expectations.