What are the Best Practices for Managing Unsubscribers?
Make it easy for subscribers to unsubscribe by including a clear and visible link in every email. A complicated or hidden unsubscribe process can frustrate users and lead to spam complaints. Additionally, use the feedback from unsubscribers to improve your content and strategy. Offering options for subscribers to manage their preferences rather than fully unsubscribing can also help retain a portion of your audience.