Monitoring and measuring the quality of your email list helps you understand and improve its effectiveness. Key metrics to track include:
Open Rates: Measure the percentage of emails opened out of the total sent. Click-Through Rates: Track the percentage of recipients who click on links within your email. Bounce Rates: Monitor the percentage of emails that were not delivered. Unsubscribe Rates: Keep an eye on the percentage of subscribers opting out of your list. Engagement Metrics: Analyze engagement metrics to identify trends and areas for improvement.