What Are the Best Practices for Email List Hygiene?
Maintaining email list hygiene involves regularly cleaning and updating your list to remove inactive or invalid email addresses. Here are some best practices:
Regular Cleaning: Periodically remove hard bounces, unsubscribes, and inactive users from your list. Double Opt-In: Use a double opt-in process to confirm the interest of your subscribers. Segmentation: Segment your list based on engagement levels and preferences to target specific groups more effectively. Re-engagement Campaigns: Send re-engagement emails to inactive subscribers to either re-engage them or remove them if they remain inactive.