Monitoring deliverability involves tracking several key metrics:
Bounce Rate: The percentage of emails that couldn't be delivered. A high bounce rate indicates issues with your email list. Open Rate: The percentage of recipients who open your emails. Low open rates might suggest deliverability issues or unengaging content. Click-Through Rate (CTR): The percentage of recipients who clicked on links within your email. A low CTR can indicate irrelevant content or deliverability problems. Spam Complaints: The number of recipients who mark your email as spam. High rates of complaints can severely damage your sender reputation.