To optimize CPC in email marketing, consider implementing the following strategies:
A/B Testing: Test different elements of your emails, such as subject lines, images, and CTAs, to identify what works best. Segmentation: Segment your email list to ensure that your content is relevant to specific groups within your audience. Personalization: Personalize your emails to make them more engaging and relevant to the recipient. Clear CTAs: Ensure your CTAs are clear, compelling, and easy to click. Mobile Optimization: Optimize your emails for mobile devices to ensure they are accessible and look good on all screens.