To optimize email campaigns, account managers should focus on the following:
Segmentation: Divide your email list into smaller, targeted groups based on demographics, behavior, and preferences. Personalization: Use personalized content and subject lines to increase engagement. A/B Testing: Test different elements of your emails, such as subject lines, images, and calls-to-action, to see what works best. Automation: Implement automated workflows to send timely and relevant emails based on subscriber actions. Analytics: Regularly review performance metrics to identify areas for improvement and adjust your strategy accordingly.