Ensuring compliance is critical in email marketing. Account managers should:
Obtain Consent: Ensure you have explicit permission from subscribers to send them emails. Provide Opt-Out Options: Include an easy way for subscribers to opt out of your emails. Follow Data Protection Laws: Adhere to regulations like GDPR, which govern how personal data is handled. Monitor Deliverability: Regularly check your sender reputation and email deliverability rates to stay compliant with ISP guidelines.