What Metrics Should You Track for Email Marketing Success?
Tracking the right metrics helps you understand the performance of your email campaigns. Key metrics include:
Open Rate: The percentage of recipients who open your email. A higher open rate indicates an effective subject line and sender reputation. Click-Through Rate (CTR): The percentage of recipients who click on links within your email. This measures the engagement level. Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase or filling out a form. Bounce Rate: The percentage of emails that could not be delivered to the recipient's inbox. A high bounce rate can harm your sender reputation. Unsubscribe Rate: The percentage of recipients who opt-out of your email list. Monitoring this helps you understand if your content is relevant and valuable.