How to Segment Your Email List for Better Targeting?
List segmentation allows you to send more relevant content to different groups of subscribers. Common ways to segment your list include:
Demographics: Segment based on age, gender, location, etc. Behavior: Use past purchase behavior, website activity, or email engagement to create segments. Interests: Collect data on subscriber interests to tailor content accordingly. Lifecycle Stage: Segment based on where subscribers are in the customer journey (e.g., new subscribers, leads, customers).