Subject lines and preview text are critical for improving open rates, which in turn can drive more traffic to your website. Here are some tips:
- Keep it Short and Sweet: Aim for subject lines under 50 characters. - Use Actionable Language: Encourage action with words like "Discover," "Learn," or "Get." - Create Urgency: Phrases like "Limited Time Offer" can create a sense of urgency. - Personalize: Use the recipient’s name or other personal details to make the email more engaging.