Just like the 'From' name, the email address should be easily recognizable and trustworthy. Here are some best practices:
Use a Branded Domain: Avoid using free email services like Gmail or Yahoo. Instead, use your company’s domain name (e.g., name@yourcompany.com). Be Consistent: Stick to a consistent email address to build recognition over time. Avoid No-Reply Addresses: Using a no-reply address can discourage recipients from engaging with you. Use a monitored email address to encourage interaction.