A/B testing, also known as split testing, involves sending two variations of an email to a small segment of your audience to determine which performs better. Here’s how to conduct A/B testing:
Identify the element you want to test (e.g., subject line, CTA). Create two versions of the email with slight variations. Send each version to a randomly selected subset of your audience. Analyze the results to see which version performs better. Send the winning version to the rest of your audience.