What Are the Consequences of Targeting the Wrong Audience?
Targeting the wrong audience can have several negative consequences: 1. Wasted Resources: Time and money spent on creating and sending emails to uninterested recipients are essentially wasted. 2. Reputation Damage: High unsubscribe rates and spam complaints can damage your brand's reputation. 3. Poor Metrics: Low engagement rates and poor campaign performance can make it difficult to justify the value of your email marketing efforts. 4. Compliance Issues: Sending unsolicited emails can lead to legal issues, especially with regulations like GDPR and CAN-SPAM.