Planning a timely campaign involves several steps:
1. Identify Key Dates: Determine the important dates that are relevant to your audience and industry. 2. Segment Your Audience: Use segmentation to tailor your messages to different groups based on their interests or demographics. 3. Create a Content Calendar: Outline your email schedule around the identified dates to ensure you are prepared in advance. 4. Design Engaging Content: Develop content that is not only relevant to the timing but also engaging and valuable to your recipients.