Planning and executing an effective once-a-year campaign involves several steps:
Segment Your Audience: Tailor your message to different segments for more personalized communication. Design the Email: Use visually appealing designs that align with the theme of your annual message. Craft the Content: Write compelling and concise content. Highlight key updates or offers. Schedule and Send: Choose the optimal time to send your email, taking into account time zones and holidays. Analyze Performance: Review metrics such as open rates, click-through rates, and conversions to gauge success.