To prevent false positives, it is essential to follow best practices in email marketing. Here are some strategies:
Maintain a clean email list: Regularly update your email list to remove inactive or invalid email addresses. Use double opt-in: This ensures that only interested users are added to your email list, reducing the chances of your emails being marked as spam. Authenticate your emails: Implement SPF, DKIM, and DMARC to verify that your emails are legitimate and not spoofed. Avoid spam triggers: Certain words and phrases can trigger spam filters. Avoid using these in your subject lines and email content. Monitor your sender reputation: Keep an eye on your sender score and take action if it starts to decline.