Planning is crucial when it comes to infrequent updates. Here are some steps to consider:
Identify Key Events: Determine the significant events or milestones that warrant an email update. This could be the launch of a new product, a major company announcement, or a seasonal sale. Content Calendar: Create a content calendar that outlines when these updates will be sent. This helps to ensure that your infrequent updates are timely and relevant. Segment Your Audience: Use audience segmentation to ensure that your updates are targeted to the right people. This increases the likelihood of engagement.