There are several reasons why a business might choose to send infrequent updates:
Avoiding Email Fatigue: Sending too many emails can overwhelm your subscribers, leading to higher unsubscribe rates and lower engagement. Quality Over Quantity: Infrequent updates allow you to focus on creating high-quality content that offers real value, rather than just filling up inboxes. Special Announcements: These emails can be reserved for important news, such as product launches or major updates, ensuring they stand out.