The content of your infrequent updates should be carefully crafted to provide value and encourage action. Here are some elements to include:
Compelling Subject Line: The subject line should be engaging and give a hint of the value inside. This increases the open rate. Clear Call to Action (CTA): Whether it’s to visit your website, check out a new product, or participate in a survey, make sure your CTA is clear and compelling. Personalization: Use personalization techniques to make the email feel more relevant to the recipient. This could be as simple as using their name or tailoring content based on their past interactions. Visual Elements: Include images, videos, or infographics to make your email visually appealing and engaging.