Maximize your experience by: 1. Setting Goals: Determine what you want to achieve, whether it's learning new skills, meeting potential clients, or finding collaborators. 2. Researching Speakers and Topics: Familiarize yourself with the speakers and topics to better engage during sessions. 3. Preparing Questions: List specific questions you have about email marketing to ask during Q&A sessions. 4. Bringing Business Cards: Ensure you have enough business cards for networking purposes. 5. Following Up: Connect with people you meet on LinkedIn or via email to build lasting relationships.