What are the Consequences of Not Providing an Easy Opt-Out Option?
Failing to provide an easy opt-out option can lead to several negative consequences:
Legal Penalties: Non-compliance with regulations can result in hefty fines and legal actions. Brand Damage: Frustrating users with a difficult unsubscribe process can damage your brand's reputation. Increased Spam Complaints: Users who can't easily unsubscribe are more likely to mark your emails as spam, affecting deliverability.