Power surges in email marketing can be caused by several factors: - Seasonal Events: Major holidays like Black Friday, Christmas, and New Year's often lead to increased email activity. - Product Launches: Introducing a new product or service can result in a spike in email engagement. - Viral Campaigns: Content that goes viral can cause a sudden increase in email interactions. - Promotional Offers: Limited-time discounts and special offers can drive higher email open and click-through rates.