Preparation is crucial for a smooth transfer process. Here are some steps to consider:
Audit Your Current Data: Review your current email lists and segmentations to ensure they are up-to-date and clean. Backup Data: Always create a backup of your current data before initiating the transfer process. Analyze New ESP: Research and understand the features and limitations of the new ESP you plan to migrate to. Plan Migration: Create a detailed plan outlining each step of the migration process, including timelines and responsible team members.