Businesses may find the need to transfer their email marketing operations for several reasons:
Better Features: New ESPs often provide advanced features like better automation, segmentation, and analytics. Cost Efficiency: Moving to a more budget-friendly ESP can help in reducing operational costs. Improved Deliverability: Some ESPs have better relationships with ISPs, enhancing email deliverability rates. Customer Support: Superior customer support can be a deciding factor for transferring to a new ESP.