What are the key consumer preferences to consider?
1. Personalization: Consumers expect personalized experiences. Segment your audience and tailor your content to meet their specific interests and needs. 2. Frequency: Find the right balance for email frequency. Too many emails can lead to unsubscribes, while too few can result in missed opportunities. 3. Content Type: Different consumers prefer different types of content, such as newsletters, promotional offers, or informational updates. 4. Timing: Sending emails at the optimal time can significantly increase engagement. Analyze your audience's behavior to determine the best times to reach them.