A preference center is crucial for several reasons:
1. Enhanced Customer Experience: By allowing subscribers to customize their content preferences, you deliver more relevant and engaging content. 2. Compliance: Helps meet regulatory requirements like GDPR and CAN-SPAM, ensuring users can easily opt-out or modify their preferences. 3. Reduced Unsubscribe Rates: Instead of unsubscribing entirely, users can choose to receive less frequent emails or only specific types of content. 4. Improved Metrics: Better engagement and lower unsubscribe rates lead to improved open and click-through rates, which positively impact your email deliverability.