Why is Clone Phishing a Threat to Email Marketing?
In the context of email marketing, clone phishing can be particularly damaging. Marketers often send out emails to large lists of subscribers, and if attackers clone these emails, they can exploit the trust that recipients have in the brand. This can lead to data breaches, financial losses, and severe damage to a company's reputation. Furthermore, it can erode consumer trust, making it harder for legitimate marketing efforts to succeed.