To avoid your emails being marked as spam, follow these best practices:
- Use a Recognizable Sender Name: Use a sender name that recipients will recognize to increase open rates and avoid being marked as spam. - Avoid Spam Trigger Words: Avoid using phrases that are commonly associated with spam, such as "free," "guarantee," or "risk-free." - Monitor Engagement: Keep an eye on metrics like open rates and click-through rates to gauge how your emails are performing. High engagement rates can positively impact your sender reputation.