How to Use Purchase History Segmentation in Email Campaigns?
Once you have segmented your list, you can employ various strategies to enhance your email campaigns:
Personalized Recommendations: Use purchase history to suggest products that align with past purchases. Replenishment Reminders: Remind customers to repurchase consumable items they bought earlier. Win-Back Campaigns: Target customers who haven't purchased in a while with special offers to re-engage them. Exclusive Offers: Provide exclusive discounts or early access to new products for loyal customers.