Segmentation involves dividing the email list into smaller, more targeted groups based on specific criteria. This allows for more personalized and relevant communication. Common segmentation criteria include:
Demographics: Age, gender, location, and other personal attributes. Behavioral Data: Purchase history, website activity, and past email interactions. Engagement Levels: Categorizing recipients based on their level of interaction with previous emails. Customer Lifecycle Stage: Identifying whether a recipient is a new lead, a returning customer, or a long-term client.