How to Measure the Success of Large Scale Email Marketing Campaigns?
Tracking the performance of your email campaigns is essential for understanding their impact and making data-driven decisions. Key metrics to monitor include:
Open Rates: The percentage of recipients who open your email. Click-Through Rates (CTR): The percentage of recipients who click on links within your email. Conversion Rates: The percentage of recipients who take the desired action, such as making a purchase or signing up for a service. Bounce Rates: The percentage of emails that could not be delivered to the recipient's inbox. Unsubscribe Rates: The percentage of recipients who opt-out from your email list.