Personalization goes beyond addressing the recipient by their first name. It involves tailoring the content to match their preferences and behaviors. Techniques include:
Dynamic Content: Changing parts of the email content based on the recipient's profile. Product Recommendations: Suggesting products based on past purchases or browsing history. Personalized Offers: Offering discounts or deals based on the recipient's purchase history. Behavioral Triggers: Sending emails triggered by specific actions, such as cart abandonment or product views.