Segmentation is crucial for the success of your email marketing campaigns. Here are some ways to segment your email list:
1. Job Seekers vs. Employers: Separate your email list into job seekers and employers to send more relevant content to each group. 2. Industry: Segment by industry to provide job seekers with opportunities that match their skills and experience. 3. Location: Tailor your emails based on geographic location to ensure relevance, especially for local job boards. 4. Experience Level: Differentiate between entry-level, mid-career, and senior professionals to send more targeted job opportunities.