subscriber communication

How to Segment Your Subscriber List?

Segmentation involves dividing your email list into smaller, more targeted groups based on specific criteria such as demographics, purchase history, or engagement levels. This allows you to tailor your messages to meet the unique needs and interests of different segments, leading to higher relevance and better performance. Common segmentation strategies include:
Demographics (age, gender, location)
Behavioral data (purchase history, website activity)
Engagement levels (active vs. inactive subscribers)

Frequently asked queries:

Cities We Serve