Identity verification is important for several reasons:
1. Security: It helps in protecting sensitive information from falling into the wrong hands. 2. Compliance: Many regulations, such as GDPR and CAN-SPAM, require verification to ensure data privacy and protection. 3. Trust: Verified identities establish trust between your business and your customers. 4. Deliverability: Verified email addresses lead to higher deliverability rates, reducing the chances of your emails landing in spam folders.