Choosing the right fonts is essential for readability and branding in email marketing. Consider the following factors:
Stick to web-safe fonts like Arial, Verdana, or Times New Roman to ensure compatibility across all devices and email clients. If you want to use custom fonts, use fallback fonts as a backup in case the custom font doesn't load. Ensure the font size is large enough for readability, typically 14-16px for body text. Maintain a good contrast between the text and the background to enhance readability.