Setting an email marketing budget involves several steps:
1. Define Your Goals: Understand what you want to achieve. This helps in determining how much you need to spend. 2. Estimate Costs: Break down your anticipated expenses into categories such as platforms, content, and testing. 3. Analyze Past Performance: Look at historical data to understand what has worked and allocate funds accordingly. 4. Allocate Funds Wisely: Prioritize spending on areas that can drive the most value, such as segmentation and automation.