Avoid these common pitfalls when budgeting for email marketing:
1. Underestimating Costs: Not accounting for all expenses, such as hidden fees for additional features or services. 2. Overlooking ROI: Focusing solely on cost without considering the potential return on investment. 3. Ignoring Data: Failing to use analytics to inform budgeting decisions can lead to inefficient spending. 4. Neglecting Compliance: Not budgeting for compliance with regulations like GDPR can result in hefty fines.