To get the most out of your email marketing budget, consider these strategies:
1. Use Free Tools: Leverage free or low-cost tools for basic tasks to save money. 2. Focus on Segmentation: Targeted emails generally yield better results, reducing wasted spend. 3. Automate: Automation can save time and reduce costs while maintaining effectiveness. 4. Test and Learn: Regularly perform A/B testing to understand what works best and optimize spending. 5. Review Regularly: Continually review your budget and adjust based on performance and changing goals.