How to Set Realistic Email Marketing Goals and KPIs?
1. Align with Business Objectives: Your email marketing goals should support your overall business objectives. For example, if your business goal is to increase sales, your email marketing goal could be to improve conversion rates.
2. Specific and Measurable: Goals should be specific and measurable. Instead of aiming to "increase open rates," set a specific target like "increase open rates by 10% in the next quarter."
3. Benchmarking: Use industry standards and past performance as benchmarks to set realistic KPIs. For instance, if the industry average for open rates is 20%, set a target that is achievable within your context.
4. Regular Monitoring: Continuously monitor your KPIs to make data-driven decisions. Tools like Google Analytics, Mailchimp, and HubSpot can help you track and analyze your email marketing performance.