Email marketing can serve various purposes, depending on the business objectives. Here are some common goals:
1. Increasing Brand Awareness: Regularly sending out emails keeps your brand top of mind for your subscribers. 2. Driving Sales: Emails can be used to promote products, offer discounts, and encourage purchases. 3. Customer Retention: Keeping your existing customers engaged with newsletters, updates, and special offers. 4. Lead Generation: Collecting email addresses through sign-up forms and landing pages to nurture potential customers. 5. Content Distribution: Sharing valuable content like blog posts, videos, or eBooks to educate and engage your audience.