How to Structure an Email Using the Inverted Pyramid Model?
Here's how to structure your email using the inverted pyramid model:
1. Top Section: The Hook This is where you include the most vital information. Think of it as the headline or the main point you want to convey. This could be a new product launch, a special offer, or an important announcement. Make sure it is compelling enough to entice the reader to continue.
2. Middle Section: Key Details The middle section provides supporting information that expands on the top section. Here, you can include benefits, features, or additional context to your main point. This section helps to build interest and provides the necessary details to back up your initial statement.
3. Bottom Section: Additional Information and CTA This is where you place less critical information, such as links to related articles, customer testimonials, or detailed specifications. Conclude with a strong call to action (CTA), encouraging the reader to click through, sign up, or make a purchase.