Tracking and measuring the success of your email campaigns is essential for continuous improvement. Key metrics to monitor include:
Open Rate: The percentage of recipients who open your email. A high open rate indicates effective subject lines and timing. Click-Through Rate (CTR): The percentage of recipients who click on links within your email. A high CTR suggests engaging content and compelling CTAs. Conversion Rate: The percentage of recipients who complete the desired action, such as making a purchase. This metric directly impacts your affiliate earnings. Unsubscribe Rate: The percentage of recipients who opt out of your email list. A high unsubscribe rate may indicate irrelevant content or too frequent emails.