To write an effective snippet, consider the following tips:
Keep it Short and Sweet: Aim for a length between 40-130 characters. Anything longer may get cut off, especially on mobile devices. Complement the Subject Line: Ensure that the snippet text adds value to the subject line and doesn't repeat it. Include a Call to Action: Encourage the reader to take immediate action by including a strong call to action in your snippet. Personalize When Possible: Use the recipient's name or other personalized information to increase relevance. Test and Optimize: Use A/B testing to determine which snippets yield the best open rates and engagement.