What Tools Can Help with Testing and Optimization?
Several tools can assist in testing and optimizing your email campaigns:
- Mailchimp: Offers built-in A/B testing and detailed analytics. - HubSpot: Provides comprehensive tools for segmentation, testing, and reporting. - Campaign Monitor: Features robust A/B testing capabilities and real-time analytics. - Litmus: Allows for extensive testing of email design and layout on different devices and email clients.