How to Track the Performance of Static Images with Links?
To measure the effectiveness of static images with links, you can track several metrics:
Click-Through Rate (CTR): Measure the percentage of email recipients who clicked on the image link. Conversion Rate: Track the number of recipients who completed a desired action after clicking the link. Heatmaps: Use heatmaps to see where recipients are clicking within your email. A/B Testing: Compare different images and links to see which ones perform better.