Here are some best practices for using static images with links in your email campaigns:
Relevance: Ensure the image is relevant to the content and the link it is attached to. Optimization: Optimize images for faster load times. Large images can slow down email load speed. Alt Text: Always include alt text for images. This is important for accessibility and for instances where the image fails to load. CTA: Use images with clear Call to Action (CTA) elements to guide the reader on what to do next. Testing: A/B test different images and links to see which ones perform better.