When using Gmail for email marketing, it's crucial to understand its limitations. The most significant constraints include:
1. Daily Sending Limits: Gmail imposes a daily sending limit. For regular accounts, this limit is 500 emails per day, while for G Suite accounts, it is 2,000 emails per day. Exceeding these limits can result in temporary account restrictions. 2. Spam Filters: Gmail has robust spam filters that can sometimes flag legitimate marketing emails as spam. This can affect the deliverability of your emails. 3. Lack of Advanced Marketing Tools: Gmail is not designed specifically for email marketing, so it lacks advanced features like automation, segmentation, and analytics that specialized email marketing platforms offer.