After setting up your AWS account and configuring SES, you can start using SES for your email marketing campaigns.
1. Create Email Templates: SES allows you to create reusable email templates. Navigate to the Templates section in the SES Console and create new templates for different types of emails such as promotional offers, newsletters, and transactional emails.
2. Send Emails: You can send emails using the SES API, SMTP interface, or AWS SDKs. For example, if you're using the SES API, you can send an email by making a POST request with the necessary parameters.
3. Monitor Deliverability: SES provides tools to monitor your email deliverability. Use the Deliverability Dashboard to track metrics like bounce rates, complaint rates, and other performance indicators.